Reach men in an effective way

Men who use the Mr.Friendly urinal are relaxed and are enjoying themselves. Relaxing then means that they are open to messages from the outside world. They are not focused on anything else and are open to your message!

Men who use the Mr.Friendly urinal don’t look around but look ahead. The built-in mediaplayer is mounted with an optimal viewing angle. There is no possibility of doing anything else. So they will see your message for sure! Attention is guaranteed.

Opportunity to see: almost 100%

You cannot miss seeing the screen in a Mr.Friendly urinal. As soon as a man steps in front of the urinal, his presence is detected by a sensor. The screen immediately switches on and attracts his attention. He cannot look or click away the video. No distraction but focus! Focus on your advertising message.

The man who uses the Mr.Friendly urinal is usually looking ahead. He is not distracted! He cannot easily look around. The built-in display has been engineered with a viewing angle to enable optimal viewing. In addition, the display only plays when the man is in front. The animated images attract his attention and viewed with certainty!

Advertise sustainably

Each advertising video saves almost a liter of water at a time. Really sustainable advertising! We immediately re-invest advertising revenues to new locations saving even more water.

The Mr.Friendly urinals are waterless! Three liters of water per visit is saved. As a result, thousands of men who use the urinal save many liters of clean water. Mr.Friendly network revenues are re-invested into new locations with water-free urinals. Every advertising video shown immediately saves water! The advertising profits are directly used to increase sustainability. Your advertisements have a big effect on men as well as contribute to sustainability.

Choose your target market

Whenever we install a waterless urinal at a location, we consult with the owner. Which audience comes here and when? Which social class? What are the opening hours? Which products and brands are sold here? We record this information to ensure you easily reach your target audience.

In addition to information about visitors and the location, we naturally also have all kinds of information about the geographical location. Where is the site located? If you are looking for men in a certain region, we can find them for you!

Do you want to advertise at specific times or days or doesn’t it matter when? Everything is possible. You decide where, when and with whom your video ad will be played.

Our platform is very intelligent. Our smart software accumulates all information and data that we have collected by location and by urinal. This allows you to exactly select the type of man you wish to speak to.

Make your campaign powerful

Watching the same old video is boring. Easily switch different video displays.

We operate a sustainable “Out-of-Home” (OOH) digital platform that above all, doesn’t waste paper.

But it also means that the content can be easily changed. We like to keep our offer dynamic. In practice, this means that we can always deliver several different videos with the same message. Our platform sets up a consistent distribution or anything else if you like. Different displays based on the time, day or region. For example, a display that is best suited to the morning and in the evening a display best suited to the evening. Everything can be done.

We measure everything!

The Mr.Friendly urinal has a built-in sensor which keeps track of exactly how many men have visited the urinal. So we know:

  • How often your video is played
  • How many liters of water has been saved
  • What the viewing ratio is. How much of your video been played?
  • Where did your video play? Which region and which times.

This is valuable information that contributes to a successful campaign. We can help you create the best campaign that targets men.

Who do you want to reach?

Which men do you want to reach? The TwinSight Media platform has extensive target group selection options.

Every Mr.Friendly urinal, with built-in video player, is precisely defined and controlled. Choose your target group based on, for example, region, age category, social class, type of visit and location.

Where can you find us?

There are increasingly more locations in the Netherlands where the Mr.Friendly urinal is installed. From Groningen to Maastricht, these are the locations where your video advertisement can be shown.

Our locations are very diverse, as well as busy places. We can only save a lot of water when it is busy. So we can be found in cities or busy places throughout the Netherlands.